As mentioned in the blog Network Marketing Revealed choosing a Network Marketing company using the five key elements required for success 1.  Company, 2 Products 3. Timing and Trends 4. Compensation Plan and 5 Training and Support are the key elements. Period!  These are not debatable.  The debate is; ” does Opportunity A, B, C or D have the best set of these 5 Key Elements in place today”?  That is the quest or journey.  To find that opportunity with the best set of these 5 Key Elements.

To give my views and perspectives as to what 5 key criteria to look for in the Product category let me begin with number 1. Consumable products. Many companies have as their “product” a service or a non consumable item.  In my experience and history of the top longest lasting companies in the industry,  never, not once, has one of these companies been a service company; such as a  Telephone service company, Utility or Power company, Internet service, Insurance, Travel or alike.  Nor has it been a company selling a non consumable item such as a magnet, a bed, phone device, vacuum cleaner or similar.  In my opinion, It must be  a consumable product where daily, weekly, monthly, annually  the Network Marketing distributors are using and consuming these products on a daily basis.  This creates a true residual income where individuals and families have product loyalty due to their own personal belief or experience with this product.  People have no product loyalty to a service.  As soon as a similar service is a few cents cheaper, they switch to another carrier.  However,  with a consumable product, they have product loyalty.  Just try getting someone to drink a Pepsi Cola who is a Coca Cola drinker or vice versa.  Or, Best Foods vs Miracle Whip!  You get my point.  2.  Proprietary or Category Creating products are critical or better yet, both.  Having the exclusive marketing rights to a product customers can not get anywhere else but through your network marketing network is crucial to a Network Marketing business.  If the product is not unique, patented, or proprietary and can get it anywhere, why would you buy it from your company where it is a little less convenient.   3.  Health and Anti-Aging related products.  The baby boomers are the biggest spenders on Health and Anti-Aging products all over the world.  They hate getting older and refuse to accept they are not 29 any more.  They like spending on keeping their energy levels high, active lifestyles, anti-aging and glamor products as well as nearly any wellness products.  4.  If your product is a beverage, it MUST taste good.  Kids, young adults and even Adults will not consume  the products if they are medicine tasting.  5 All natural, non- toxic, Non-Carconogenic=GREEN This is a hot hot topic and fastest growing sector within the health and wellness category.  Billions will be spend on “Green” products in the future.

Also very important in the product sector is to be aligned with a company that can consistently bring new, innovative, category creating, proprietary products to market.  Many companies are birthed with a good product but sooner or later that product becomes somewhat mainstream and loses its appeal.  Will the company? Does the company? Can the company?  re-create itself with new opportunities for the distributors.  Apple is a great example of a company that is innovative and brings new opportunities to market.  Find a company, like Apple, in the Network Marketing arena along with a company that has the DNA or profile as I described in my blog Network Marketing; How to Choose the right Network Marketing Company and you have 2/5 ths of the puzzle solved.  Your picture (solving the puzzle of which Network Marketing opportunity is best for you) of the right company with the right products is now becoming more clear.