MLM Marketing Revealed
  • It has been said that when one deals with the public; “never talk about politics or religion” because you will offend ½ of your audience.   I believe one must stand for something or you will fall for anything.

    While politics and religion are close to most everyone’s hearts, those in MLM Marketing, MLM Systems, or MLM Companies become passionate about the choice they have made as a business, a crusade or purpose; they suddenly are an MLM expert full of passion and advice and standing for something.  Don’t stand in their way or you will get mowed down. :-)

    I quickly want to give my position on how to choose  MLM companies or MLM opportunities based on 17 years involvement in the industry and 14 of those years full time.  This is how I have made my living, paid my bills, supported my family, sent my children to college etc. etc.  So, whilst I am still learning, still earning and still hoping to learn more today than I knew yesterday my days have been full of experiences.  Moreover, I have been so fortunate to travel to over 20 countries, built large organizations in Japan, China, Hong Kong, Taiwan, Korea as well as the No. America.  My passports (the last 2) have been filled with insert pages twice each passport.  I am a million mile traveler with United Airlines and that is just one airline I have used.

    These are the key elements required for success in the MLM Marketing business.  These elements are not for debate.  They ARE the key components necessary for a long lasting, predictable, sustainable MLM Marketing business.

    1.  Company

    2.  Products

    3.  Timing/Trends

    4.  Compensation Plan

    5.  Training and Support

    When most MLM Marketing experts are explaining their opportunity, they will take time and address these, or an iteration of these, 5 key elements.  They will talk about why their company, why their products, how they are in the perfect storm of timing and trends, how their compensation plan does this or that, and finally why their team is the biggest and the best.

    In most cases these companies, or better said, these opportunities have one two or maybe three pretty good and compelling “stories” centered around the 5 key elements but 1, 2, or 3 is not enough.  You will only have 1/5, 2/5 or 3/5 of the secret to be successful.

    The debate or “the choosing” of the right MLM company is contingent on you finding the best opportunity out there, TODAY, that has the best combination of these 5 key elements required for success in place, at this time, in this moment, with a vision and understanding of; 1. How to run a successful company, 2. How to have or generate new and compelling product narratives with products that people want, need and are willing to buy, 3. The compensation plan must be straight forward, easy to explain, fair to the part timer, fair to the late comer and attractive to “rain makers” 5.  Finally the training and support is critical to the success of you and your team members you attract.  In many cases, these presentations are called MLM systems.

    When you do your due diligence and you use these criteria as a guide, you will not go wrong.

    My next 5 Blogs will be drilling deep into these 5 key elements, one item at a time, and giving you my views, my opinions and experience of how to analyze each of these 5 key elements, one by one, and so by the end you will have my measuring stick, my criteria of these 5 critical, crucial and ever so important elements described in detail so that you too can be an MLM expert.


    April 28th, 2010 | GladePoulsen | No Comments | Tags: , , ,

About The Author

Glade Poulsen

Born and raised on a small farm in Idaho, Glade learned early how to work hard and learned the “Law of the Harvest” or “As Ye sow so shall Ye reap”. After nearly 20 years in the construction or new home building business Glade was introduced to and engaged in the Network Marketing Business. For the past 16 years, almost exclusively, Glade has traveled to many parts of the world, especially Asia, where he has been blessed with a wide range of successes helping many achieve the highest levels of success in the Network Marketing Business. Glade admits that it was the money that intrigued him about the MLM business but now it is the achievement of others that has him hooked plus the lifestyle and time freedom that he enjoys. He has been a devoted student of the industry, being taught and working side by side by several of the industries most prevalent money earners, and now continues to learn, teach, mentor and coach others around the globe.

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